Mid-Century Clothing Advertisement Star Ribbon, Japan, 1960s

Beautiful Japanese children's clothing advertisement from the 1960s

Dimensions: Height 72.5 cm, Width 47 cm, Depth 1 cm

This vintage Japanese poster features a mother and children, promoting a clothing brand.

The poster is printed on cardboard with a glossy plastic coating (glacé), a common method used in the 1960s and 1970s to enhance durability and protect the image.

There are visible signs of aging, as shown in the photos. However, these marks are not overly distracting and actually add to the authenticity of this original wall decoration.

The text at the top, written in Japanese, reads: 「スターリボン」
This translates to "Star Ribbon," the brand name for the children's clothing.

The text at the bottom features the brand name and manufacturer: リトルカシミロンは
福屋・旭化成
"Little Cashmilon," a product or collection by Fukuya (福屋), a department store, in collaboration with Asahi Kasei (旭化成), a large Japanese chemical company known for producing synthetic fibers like acrylic, likely used in this clothing.

The advertisement reflects the fashion and atmosphere of the 1960s, with striped dresses and knee socks typical of that era.

These types of cardboard advertisement boards were often used in stores to promote new fashion collections.