MiMi Console table strives for simplicity, elegance, and versatility. Thanks to its shallow depth–17 inches (43 cm)–it's a perfect showstopper for an entry foyer or can be used as a compact desk for one's laptop and home office solutions.
Oak White: sessile oak and white accents for a light and natural look.
Materials and Finishing. Built out of 18mm thick furniture-grade birch plywood and hardwood veneer at the top, the MiMi Console Table uses commercial-grade finishes.
"Miduny - Combining Italian Flair with Brooklyn Ingenuity
Miduny is an artisanal furniture brand based in Brooklyn and founded by Italian-born architect and product designer Ale Preda.
Furniture for the Here and Now
Miduny's pieces aim to be beautiful and timeless while at the same time highly responsive to the demands of today's users. Miduny design encompasses:
• Culture. All our products are designed and prototyped in our Brooklyn workshop. We then partner with master artisans in Italy to produce small batches of products. These family-owned workshops usually house three generations of artisans under one roof. The younger generation is tech-savvy. The older generation has an in-depth knowledge of traditional techniques. As such, our products span both worlds and combine tradition with innovation.
• Uniqueness. Each miduny piece is built and finished by hand. A unique serial number is hand-stamped on the piece underside.
• Flexibility. The rate of change in today's world is unprecedented. We embrace this change and strive to design highly adaptable furniture. For instance, most apartments in urban contexts are compact. The size MiMi table is such that it functions well as a desk during the day. Thanks to its lightness and geometry–with the legs positioned unobtrusively at the corners–it can easily turn into a dining table for 4 or 6. Moreover, today people tend to move often. Our joinery system allows the pieces to be assembled and disassembled as often as required.
• Modularity. The size of our MiMi line is modular. Two tables placed side by side, create a Square configuration. Two MiMi Tables and Desks and a Square table forms an L-shape. The legs' geometry is such that two legs ganged together look like one, decreasing visual clutter. The notch at the top becomes a decorative element. Ultimately, as desktop computers are becoming rarer in favor of light portable devices, we prefer a flexible furniture design that can be reconfigured from pod to L-shape, to conference table, etc. In our opinion, the hyper specificity of traditional office desks makes them inflexible and limited.
• Sustainability. Our joinery system is such that all our products can be sent flat in custom-designed packaging, thus making transportation more efficient. All materials come from certified sources–for instance, wood comes from FSC certified forestries. Moreover, our products can stand the test of time: you can assemble and disassemble the pieces as many times as needed.
Founder
Growing up in Brescia, Italy, Alessandro came into contact with a rich design and manufacturing culture. The iconic Riva wooden motorboat is made in Sarnico, and Flos, the manufacturer of Castiglioni Arco Lamp, is based in Bovezzo, both in Brescia's province.
Alessandro moved to New York in 2010 after graduating with a Master of Architecture from Harvard University in Boston. Upon arriving in New York, Ale started working at a prestigious architecture office in the Flatiron district, soon becoming a designer and project manager on large scale projects. Intentioned to deepen his understanding of craftsmanship and construction, Alessandro rented a small art studio inside a sculptor's atelier in Dumbo, Brooklyn's creative district. He would spend his days at the architecture office and devote several nights a week at the workshop, experimenting with materials. Alessandro bought a few hand-held construction tools and decided to create his own furniture for the workshop. After designing dozens of desks, he landed on a concept that would develop into the MiMi collection–an elegant, abstract, and modular design that tries to simplify a table into its essence. He made the prototype with a circular saw and readily available plywood and continued to design and prototype pieces in his free time. In 2017 Alessandro started his architecture practice–alepreda architecture–and decided to market the products he had developed under the moniker miduny. The MiMi line premiered at the International Contemporary Furniture Fair (ICFF) in New York in 2018. The MiMi table was recognized with a prestigious NYCxDesign award as an Honoree in the Residential Table Category. The KG bench was recognized in the Best of Year awards 2019 by Interior Design Magazine." Each MiMi Console Table is hand-stamped with a unique serial number (on the underside) and comes with a signed certificate of authenticity. This artisanal product is conveniently packed for flat shipping inside a custom box and assembly in minutes.
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