Original Pepsi Cola Tin Sign, 1940

Original embossed sign from the 1940s for the Pepsi Cola beverage company featuring its marketing characters pepsi and Pete the cola cops, dated 1940s with thetrademarks of the Us Pattent office
"Pepsi and Pete: The Pepsi-Cola Cops" is a vintage marketing campaign and promotional effort by Pepsi-Cola in the 1930s. This campaign featured two characters named Pepsi and Pete who served as fictional law enforcement officers, representing Pepsi-Cola as the "cola cops." The campaign aimed to promote Pepsi-Cola as a refreshing and enjoyable beverage while leveraging a playful and humorous approach.

The characters of Pepsi and Pete were portrayed as fun-loving and mischievous individuals who were on a mission to bring joy and refreshment to people through Pepsi-Cola. The campaign likely utilized various advertising materials, such as print ads, posters, and possibly radio commercials, to spread the message and engage consumers.

During the 1930s, many beverage companies, including Pepsi-Cola and its main competitor Coca-Cola, were actively developing creative and distinctive marketing campaigns to capture the attention of consumers. The use of characters and storytelling was a common strategy to build brand identity and create memorable advertising.
Pepsi has been known for its iconic and memorable marketing campaigns, celebrity endorsements, and various promotions throughout the decades.

In found condition with signs of age and wear but maintaining the original vivid colors and typography